Shocker – Nigeria Does Not Have The Most Users On Facebook In Africa!

With a population estimate of about 170 million – the sixth largest in the world and the first in Africa – one would expect that Nigeria would have an overwhelming presence on the social media platform, Facebook.

According to SocialBakers, Facebook penetration in Nigeria is 4.11% compared to the country’s population and 14.04% in relation to number of Internet users. The total number of FB users in Nigeria is reaching 6,325,520 and grew by more than 1,274,080 in the last 6 months. These figures contrasts sharply with that of Egypt, a nation with about half of that of Nigeria, but with a Facebook penetration of 15.13% compared to the country’s population and 56.12% in relation to number of Internet users. The total number of FB users in Egypt is reaching 12,173,540.

SocialBaker is a leading social media analytics platform which offers solution that allows brands to measure, compare and contrast the success of their social media campaigns with competitive intelligence.

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