Project detail

Global Expression

Global Expression is a leading Out-of-home advertising company in Nigeria, specializing in outdoor advertising, outdoor media, and out-of-home media, and more. They came to us needing to update the design of their homepage and navigation with the goal of increasing engagement and better showcasing their expertise. We saw this as an opportunity to create a new design that resonated with their audience and showcased their brand promise as a leading advertising company.


Services Implemented

Domain Name Registration 100%
Website Hosting 100%
Website Development 100%
Website Maintenance 100%
Copywriting 80%
Business Emails 100%

The Challenge

Global Expression was looking to simplify and modernize the design of their homepage and navigation to better align with their services and audience’s journey, while clearly defining their particular design/build expertise. They wanted to make improvements to the homepage to move a customer through an ideal user journey, from inspiration to reality, without having to redesign the entire site.

Our Approach

First, we performed user research, including preference testing, click testing, and five-second tests to identify where the current homepage and navigation gaps were. We found during this phase that the current site was not representative of the customized approach Global Expression provides their clients. By taking user feedback, our in-depth knowledge of the Global Expression process, and the user’s journey into consideration, we designed a new homepage and navigation that invited users to move through the website seamlessly and in a way that was representative of the Global Expression experience. After the launch of the new page, we saw a 500% increase to their top service page, a 17% increase in click-throughs from the homepage, and a 21% increase in pageviews.

How we always get amazing results.

We sprinkle the unexpected into every project we do. We’re one part serious, two parts fun, and every part results-driven. Our passion is helping companies find an authentic voice. Here’s how: Brand development, Digital advertising, Web design, Graphic Design, and Motion graphics. We’ll give your story a compelling voice, your brand a purposeful design, and your content a relevant audience. We’re message makers who make success happen.